In printing, not all paper is created equal.

Choosing the right paper weight can make the difference between an average print job and a premium experience. Whether it’s a business card, a brochure, or packaging, GSM (Grams per Square Meter) tells you everything you need to know.

What is GSM?

GSM measures the thickness and density of paper. The higher the GSM, the thicker and heavier the paper.

80–100 GSM: Lightweight — ideal for standard office printing or everyday use
130–170 GSM: Slightly thicker — used for posters, flyers, or magazine pages
200–250 GSM: Sturdy feel — great for brochures, menus, and premium flyers
300+ GSM: Heavyweight — used for business cards, packaging, or invitation cards

When to Use What

Letterheads & Invoices: 80–100 GSM (affordable and printer-friendly)
Flyers & Handouts: 130–170 GSM (thin but has a quality feel)
Postcards & Covers: 200–250 GSM (durable with a professional finish)
Business Cards: 300–400 GSM (solid, long-lasting impression)
Luxury Invitations & Packaging: 400+ GSM (stiff and premium)

Why It Matters

Using the wrong paper weight can ruin your design’s impact. A luxury brand on a flimsy flyer sends mixed signals. A thick, well-finished card speaks confidence and quality.

Pro Tip from Print & Signs

Always match paper weight with purpose. Think about how the customer will touch, hold, and experience the print. It’s more than ink — it’s perception.